Some of the most interesting business stories I read talk about a company stepping back, and re-examining what they have and how they're trying to succeed with it. They realize that they need to re-shape their assets as a different type of product, use them to go after a different market, or both. Learning about that process is usually very instructive. Companies that succeed are sometimes lucky (right product for the right market at the right time). Those that fail often do so not fully understanding what went wrong. Even if they do have a good handle on the missteps, they don't often share what they'd do differently if they had it to do all over again - they're hopefully off starting another venture.
A story on Sandhill.com about the turnaround of Niku is a good one with plenty of lessons.
Comments